What Makes a Good Website (Secrets for Websites that Sell)

Ever started thinking about your website and get overwhelmed before you even begin? We know, we have been there before too! As veteran website designers and developers here at The Whizy, we know what makes a good website. 

A good website is a central piece of your marketing and is important for making your business a legit profit-turning machine. Fun Fact, according to this article, 57% of internet users say they won’t recommend a business with a poorly designed website. (source: https://www.sweor.com/firstimpressions)

This means that even if you have amazing products and outstanding service, people will not recommend you if your website is dated and old. People want fresh new thing. They expect a good user experience and they will not come back if they don’t get it.

The secret to what makes a good website

Begin with A Plan

Just like anything else we do in life, if we fail to plan, we plan to fail. Having a clearly laid out plan is essential to website success. Rather than getting frustrated, designing each page from scratch, changing your mind about the goal on each page, and getting so worn out you never finish, we want you to start and END STRONG when building your website.

How to start making a website you can be proud of?

Knowing Your Target Audience 

This is essential to establish before you begin designing even one thing. If I were building a house for my friend, I would likely be using a completely different style than if I were building for myself. My style and what makes me comfortable might be completely different than that my friend loves and finds comfortable. While we may be similar in taste, I want to make sure that once the house is built, my friend absolutely loves it for years to come. 

Building a website for your audience is just the same. As much as this is your website, it is not about you. It is about your audience. When you make everything you do about THEM they will become your biggest champion and they will love you for it. 

If you do not already know your audience, download the PDF below to identify and target the right customers! 

Build Trust with Your Audience

This is such a common mistake when people don’t understand what makes a good website. Remember when we were talking about connection and building a home for your online visitors to feel comfortable in? Well, friends, this is the part of the process where the rubber meets the road. 

There are tons of ways that you can prove your authority and experience in a niche, even if you are just starting out, some of them are testimonials, showing your process posts/videos, case studies and finally- your story! Tell them why you do what you do or what inspired the products you are selling. Let them feel the heart of your mission and let them connect with you and your mission. This is one of the strongest forms of trust-building you can do, especially with a new audience. A great place to do this is on your “About” page.

The most important secret about what makes a good website

If you get nothing else from this blog post, please know that THIS is the make-or-break moment for any website. 

85% of adults think that a company’s website when viewed on a mobile device should be as good or better than its desktop website. (Source: https://www.invisionapp.com/inside-design/statistics-on-user-experience/)

This website statistic tells a clear story. If you don’t have a mobile-friendly site you are leaving money on the table and possibly throwing money away. This is something that no one can afford to ignore in the online climate of the 2020s. The good news is that with the right builder for your website, mobile-friendliness is not a hard or arduous task. You can build websites that are absolutely stunning no matter what device they are on with a little bit of forethought and planning.